Phase 3 Innovation

One of the toughest challenges facing any designer is the web page. There are perhaps millions of pages in the World Wide Web all jostling for attention. The question that is foremost is how you as a designer can make a difference.

Study the subject being featured. Visit as many sites as possible that cover the same as well as related topics. Make a list of what works and what doesn’t. Avoid using a design that is going to be uniform with others. Unless your pages are distinctive they are not going to work.

1.    Try and avoid run of the mill things like page counters, java text scrolling, flashing images, GIF images, signs which say “we are not ready.” Or, too many illustrations or animations, black grounds or fade ins.

2.    Create a design which coveys in a stylish way what it has to. Instead of using downloaded illustrations use original ones.

3.    Avoid things like heavy files or graphics. These will slow down your pages. GIF is better than JPEG files.

4.    Think of the target audience and subject being addressed when designing. The overall effect should be that of exclusivity.

5.    Avoid incorporating download plugins. While Flash is innovative and fun you will loose viewers if you don’t provide an HTML alternative.

6.    Design the pages so that they are not more than 50K.

7.    Remember the rule of thumb; a web page should not have more than three screens. And, ensure that the viewer does not have to scroll horizontally.

8.      Test your website pages with several browsers. Make sure they open quickly and completely. Do a reality check by asking a cross section of users to check the site. Usability checking will bring to the fore any mistakes made.

9.    Don’t use backgrounds with tiles or patterns it makes the design fussy and decreases readability. Avoid frames they make the pages difficult to book mark.

10.    Determine accurately the rules of creative design and ensure that you apply them. If you have links make sure they work. Limit page content. Pay attention to search engine optimization. Ensure that the design follows the content and is not a separate element. Maintain archives. Use innovative fonts and titles. The content should follow basic elements of style or a style sheet.

When designing the web page think about the site as a whole not each page separately.  There should continuity in design. Include a site map for easy navigation. Pay attention to imparting knowledge, include information on the subject of the site, give tips, make available how to articles as well as publications on the topic. The site and pages should be interactive without being a nuisance, so links must be well thought of and of practical use.

Keep in mind at all times the 5 golden principles of design: balance, rhythm, proportion, dominance, and unity.

With the advent of the internet, a lot of business transactions are done online. Almost every business nowadays has a website.

Although some customers will go to the shop to buy the product from the shop, they firstly shop for what they are looking for and compare prices on line. It is now almost imperative that any business must have a website.

Whether you own a home based online business of any type, or you own a shop in your town or city, you need a website to let potential customers know that you exist and that you offer products or services or business opportunities they may be interested in.

If you do not have a website, then you are not represented on the largest and most popular medium of communication today.

What hints must you heed in order to build a professional website that will effectively promote your products or services and encourage visitors to actually buy from you?

A well presented website: A tidy and professional looking website is important. Your website is your store front, and you need to create very good first impressions, otherwise you lose potential customers.

A website that is easy to navigate: There is a lot of competition out there, and there are thousands of other businesses and websites from which customers can choose from. Customers expect an efficient and easy to navigate website where they can easily and quickly get what they are looking for.

You will need to have a clearly laid out outline of contents on your website which is easy to use and straightforward. This means that information and images of the products you are offering must be easy to find in your shopping section of your website; and they must be very clear to view. It is also important that your pages load quickly and that you have all the various options for completing an order form and paying for the products or services.

Use techniques that encourage browsing and impulse buys: Present your website in such a way that every visitor or customer is presented with an opportunity to buy more. Include product reviews or satisfied customers feedback on your products so that visitors are encouraged to buy. Include some comments about the products key benefits. If you sell a wide range of products, next to any main product, include some other complementary products which the buyer may need.

Have your contact details on your site and always be reachable: After-purchase service is very important, especially for online transactions. It is therefore critical that customers know who you are and how to contact you after they’ve made a purchase, or if they need further information about your product or service before they decide to purchase. Your contact information should be clearly visible on your site.

This will also help increase their confidence in doing business with you.  It is also important that you check your website’s emails at least once everyday in case there is a customer needing some help. Your website is your shop which operates full time 365 days so you will need to be available as needed so that you keep your business running smoothly and your customers happy. A happy customer is a potential return business for you.

Include a feedback form: It is important that you constantly improve your website or products/services, and you can achieve this by having a feedback form on your website. A feed back form gives your customers an alternative way to reach you and it also informs you about what customers think about your products and services.

For you to maximize your business’ online sales, you will need a well present website that will encourage your visitors to buy the products or services you offer.

A good web design is all about attaining the right balance between an aesthetically visually appealing website and also navigability. Attaining a proper equilibrium between these two is a daunting task and many a web designer falter at this stage too. So, when one takes the help of a reliable web design service, these pitfalls could be overcome with considerable ease.

Web design also involves designing a logo for the business which will become the identity of the business and establish it as a strong brand in the internet marketplace. Logo design London services through an established company design web will establish your business in the perfect light and helps promote your business in the desired direction too.

Design UK web in such a way that the website is easily navigable for its visitors. Complexity in navigation will work highly towards your disadvantage as people who browse on the internet are highly impatient and they do not wait for the entire web page to load. Establishing consistency in style and a common aesthetic design that interlinks all the web pages is found to be the most desired effect. Yet, one would definitely desire to have an affordable web design.

Browser compatibility is yet another main feature that one needs to pay attention to while getting a web design UK. The web browsers display various web pages in a different manner. One browser could make a website look absolutely fantastic whereas there might be a problem to load in the first place in another browser. It is at the time of website design itself that one has to take care of the compatibility with multiple browsers as well as multiple operating systems so that the website is functional and readable for all the visitors who visit the website.

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